Presented by Papoose and Wynn Records, the film follows him around town as he lands where culture is starting to run out of oxygen.
The rapper from Lyon, originally from Nice, continues to make his mark.
Zayo plays the credibility card. He doesn't surf on fashions, he lays foundations.
And when he does it with this intensity, you can hear it.
Direct, referenced rap, packed with allusions to Parisian life and the history of the French scene.
The text prompts introspection: why do it? Who needs it? And above all, at what cost?
Deca masters the prod with a precise phrasing, supported by a continuous bass and a sample taken from Sade.
Since joining forces with Joy Ride Records, Cruzito has won a host of awards.
The track is already circulating massively on TikTok, fuelling excerpts, reactions and analysis.
We're talking about allies moving in the same direction, with the same desire: to make Hip-Hop culture shine.
