Enima sends the message to Medusa

While summer is in full swing and projects are pouring in, artists aren't slacking off, unlike certain politicians. For his part, artist and entrepreneur Enima has announced the release of a new song set for next Friday, and honestly, quite a few fans are waiting for this one impatiently.

Reactions online have been so numerous that it quickly becomes clear the rapper hit the mark.

The post is clearly satirical, especially since in the video, Enima references the famous yacht and drops:

"I don't pay cash, my name ain't François, where we're from, we resell it."

Given the rapper's track record, it's hard to say whether it's true or not, but either way, it's a good troll.

For those who don't get the reference: Julien Duguay, owner of Bijouterie Medusa, found himself at the center of a controversy in recent days following the announcement of a boat outing said to have cost $180,000, during which degrading remarks toward women on board were allegedly made in clips circulating online. As is always the case with this kind of clip, the full context has not been publicly established in its entirety, but that didn't stop the wave of reactions.

You can follow Medusa's adventures and the Quebec streamers at this link: StreamerFest | Miami Takeover

It's in this context, then, that Enima reportedly decided, in his own way, to send the message to Medusa through music, a nod that clearly hasn't gone unnoticed by his community, and one that promises a tasty release on Friday.

The real reason behind

Let's remember that Julien Medusa isn't a stranger to public spats. Last May, a war of words broke out between him and entrepreneur François Lambert, well known to the general public particularly for his stint on Dans l'œil du dragon (the Quebec version of Dragons' Den). It all started with a livestream in which Lambert openly criticized the style of content put out by Medusa and his sidekick Lewis le Fou, denouncing a spending culture he deemed extravagant and socially frowned upon.

François, is it maybe because you don't know how to have fun in your own life the way Medusa does, so you've got a little bit of jealousy going on? Just saying, not saying.

Except that, looking more closely, it's hard not to see something else here beyond a simple debate about financial discipline. The style Lambert condemns ,the chains, the Rolexes, the stacks of cash, the unapologetically flashy attitude is precisely the historic image of Hip-Hop, that of rags to riches, which urban culture has always celebrated as a symbol of success for people who came from nothing.

Bling-bling isn't some deviation from Hip-Hop culture, it's been part of its foundation from the start: Cash Money Records and its empire of jewelry and Bentleys, Death Row Records and its unapologetic imagery of power and displayed wealth, Bad Boy Records and the champagne, the diamond chains, the glamour turned into a brand signature — that's all Hip-Hop, going back to the 90s.

When Lambert goes after that specifically, he's not just criticizing one man, he's criticizing an entire slice of Hip-Hop and Urban culture. And to me, it's clear: this isn't just a matter of financial management, it's an underlying discomfort, if not outright contempt, toward wealth flaunted out in the open.

Medusa, for his part, doesn't apologize for existing

Medusa, for his part, has built his entire persona on unapologetic boldness and spectacle, a bet that, whether you like it or not, works and clearly connects with an audience that sees itself in this flamboyant journey. Unlike others who hide their success out of embarrassment, Medusa puts it on full display, even if it ruffles feathers, and that's exactly the kind of nerve that, in Hip-Hop culture, has always been celebrated rather than punished. But in real life, being rich is looked down on.

We should also mention his web series De homeless à Rolex (From Homeless to Rolex), which got people talking by featuring people experiencing homelessness, filmed until one of them won a significant sum of money. Medusa defended himself tooth and nail, insisting that his sole purpose was genuinely to help these people, even if it meant losing money in the process.

And honestly, the uneasy reaction this project triggered might say more about us than about him: Quebec remains a fairly cautious society whenever a wealthy businessman openly shows himself helping people in need.

Unlike other cultures where flaunting philanthropy is just part of the normal media game, here the reflex is to sniff out a scam before even acknowledging the real impact of the gesture. Whether it's unsettling or not, at least Medusa is trying something, and that beats indifference.

And as for Enima?

As for Enima, his latest official career release remains his album EVIL WORLD, dropped on April 10, 2026 and made up of 14 tracks, including Années, Réciproque, Aube, and Cullinan. A project that confirms, once again, that the artist keeps moving forward at his own pace, no matter the controversies surrounding him.

So it's a still-active, still-vocal Enima who's set to come back with this new song on Friday. And if the nod to Medusa is confirmed, we're probably looking at one of the most anticipated releases of the summer, a reminder that, no matter the controversies, Quebec's Hip-Hop culture keeps holding it down. And at Magazine Hip-Hop, we're not in the habit of spreading gossip; but that era is over, because the number one, that's you deserves to know what's going on, good or bad.

So we'll keep an eye out for Friday.