Loud announces his upcoming album and follows up with a new single

Loud has just opened a new chapter. The Montreal rapper has unveiled his track À ce que je sache, directed by William Fradette and produced by Joy Ride Records. A polished release, accompanied by a music video produced by the company. ROMEO, which confirms that the artist is preparing something solid for the coming months.

In the video, one detail particularly catches the eye: a rug on which one can read twelve out of twelve accompanied by the number 25. It's not placed there by chance. The image recurs clearly enough for fans to understand that there's a hidden message. Loud likes to play with symbols, and this visual wink suggests that a new project is indeed underway.

This way of subtly weaving information into the background acts as a kind of teaser. No official announcement, no date, just a sign placed in the right spot to pique curiosity. If we take this inscription at face value, everything points to a twelve-track album planned for 2025. A discreet but effective approach that confirms that Loud preparing something solid and he knows exactly how to build attention around his next move.

The beginning of the album

This new title shows a Loud precise, focused, and refining his comeback smoothly. The sound is consistent with his established style: guided lyrics, a laid-back flow, and the ability to transform a thought into a memorable phrase. The music video sets the perfect mood for this kind of track, with clean direction and a rhythm that perfectly matches the artist's style.

But this single isn't arriving alone. For some time now, Loud multiple signals suggest that a new album is on the way.

On stage, Loud continues to be active. Since his last concerts, the artist has resumed a regular schedule, performing wherever the audience turns out. These recent performances demonstrate that he has lost none of his stage presence. Always surrounded by a well-oiled team, he delivers structured shows with clear direction and total control of his tempo.

Putting the pieces together — the new single, the hints of an album, the recent live performances, and a tighter communication strategy — everything suggests that Loud is stepping into a key moment. À ce que je sache feels like the opening move of a bigger cycle, the kind of project built to mark a real milestone in his run.

Loud move forward without saying much, but every move counts. For now, one thing is certain: the machine is running again. Magazine Hip-Hop will follow everything that happens, piece by piece.

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