Europe
VIC unveils "Cole Palmer", a sound tailor-made for competition
NME even compared its energy to that of the "Get Rich or Die Tryin'" era.
The British rapper V.I.C reveals Cole Palmer, a track that confirms his rising star on the UK scene. After a busy summer filled with notable releases and memorable appearances at Reading & Leeds Festival and a solid performance during the BBC Introducing alongside DC3 and JayaHadADream, the artist returns with a title that perfectly sums up his current state of mind: determined, focused and ready to take things to the next level.
V.I.C brings sharp, controlled writing. He moves with cold confidence, laying out a message built on discipline, ambition, and long-term vision.
«When it comes to me, I just keep my mind in my business // Getting paid off of their interest»,
, where he hammers home his objective as a warning.
Inspired by the player Cole Palmer, V.I.C explains that:
«His mindset and a post by the footballer resonated with his own trajectory. The piece evokes the invisible work: writing, rehearsing, performing, staying focused despite the outside noise. A pure grind mentality, tailored for those who want to move forward without detours.»
This new track comes at the end of a busy year for the Nigerian-born artist. His EP VARIANT already exceeds 6 million streams, supported by media outlets such as Wonderland and Notion. His single 40 Doors, which went viral, has surpassed one million listens.
His style, marked by influences East Coast mixed with a sharp edge unique to the UK, it is starting to attract attention beyond its borders. NME even compared its energy to that of the era Get Rich or Die Tryin'’, referring to his ability to deliver technical and exportable rap.
If V.I.C embracing his role as a young London figure observing his surroundings, he is now pushing his writing and strategy further. Identity, evolution, survival, ambition: these are all themes that shape an artist who doesn't seek to conform, but to forge his own path.
With Cole Palmer , V.I.C confirms that he will be a force to be reckoned with in 2026.
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