Lela: the next generation of Latin rap

Lela, his real name Gabriela Brito, is a young Venezuelan artist who is shaking up the Latin American hip-hop scene. At just 13 years old, she is already establishing herself as a phenomenon, accumulating tens of thousands of subscribers on YouTube and thousands of views on her music videos, including the very recent Hablaré.

This music video, released on April 29, 2025, puts an end to rumors circulating on social media that suggested she was retiring from music. With this release, she proves that this young artist is well on her way to becoming an icon of her generation in the years to come.

An atypical journey

Born in Venezuela, Lela grew up in an environment where music and resourcefulness are essential. She began her career singing on buses in the Colombian capital, an experience that allowed her to forge her voice and style. Her talent quickly gained recognition on social media, where she shares her freestyles and original compositions. Her precociousness, her powerful flow, and her commitment to her lyrics have earned her the reputation of a Latin rap prodigy.

Lela stands out for her sincere lyrics, often inspired by her daily life, her origins and the social realities she observes around her. Her rap, both energetic and melodic, is part of the tradition of committed South American hip-hop, while bringing a freshness and modernity that directly targets her generation.

A new generation to watch closely

In a musical universe still largely dominated by men, Lela embodies a new generation of female rappers who are speaking out and making their mark on the international scene. Her early success is reminiscent of other young talents like Sea Advertisement Lyrics in Mexico, who, each in their own way, are redrawing the contours of contemporary hip-hop.

Lela is not just a talented young rapper: she is the symbol of a creative, determined and inspiring next generation. With Hablaré, she asserts herself as an artist in her own right, carrying a message and an authenticity rare at her age. If you didn't know her yet, it's time to discover her world and closely follow her rise in the world of Latin hip-hop.

It is often said that the apple doesn't fall far from the tree, and Lela is a perfect example: her father, Jesus Sanz, was himself a rapper and rode the buses of Bogota to earn a few pennies by rapping. One day, Lela decided to take the microphone from him, thus marking the beginning of his own musical adventure

Magazine Hip-Hop will continue to closely follow this promising young artist. We invite you to rewatch the very first video she published four years ago: it's up to you to judge her evolution and the potential she already displayed at the time.