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“Freedom ?”: Fliptrix Ft. Coops on a Forest DLG production

He is the founder of the independent label High Focus Records, launched in 2010.

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On January 22, 2026, Fliptrix released the music video for Freedom?, in collaboration with Coops, via the HighFocusTV channel. The track is produced by Forest DLG and is part of the series of releases surrounding Elevation, the British rapper’s upcoming solo album, currently available for pre-order through the label’s official store.
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Who is Fliptrix? Career and factual milestones

Fliptrix is a rapper and producer from London (United Kingdom). He is the founder of the independent label High Focus Records, launched in 2010, now recognized as one of the major players in the UK underground rap scene.

After the collapse of the Low Life Records label in 2008, Fliptrix found himself without a structure to release his first album. On the advice of Jehst (YNR), he then created his own label to release his music, and soon after that of close collaborators such as Jam Baxter, Leaf Dog, and Dirty Dike. It was from this core that High Focus would develop.

Since the creation of the label, Fliptrix has released all of his projects through it and has been actively involved in its artistic and structural development. High Focus Records operates as an independent platform, bringing together several key artists from the UK scene, with strong distribution through HighFocusTV.

Fliptrix has built a consistent discography, released exclusively on High Focus:

  • Theory of Rhyme (2011)
  • Patterns of Escapism (2013)
  • Portrait of a Mind (2015)
  • Inexhale (2019)
  • Lightwork (2023)
  • Elevation (announced album)

Over the years, Fliptrix has collaborated with numerous artists affiliated with or close to High Focus, contributing to the collective’s overall cohesion. His relationship with Coops, featured on Freedom?, fits within this logic of collaborations rooted in the British independent scene.

With Freedom?, Fliptrix continues to highlight Elevation, a project that fits into the continuity of his journey within High Focus Records. The deliberately simple video supports a track focused on lyrics and performance, while also recalling Fliptrix’s structuring role in the recent history of British independent rap.

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