V.I.C, the new voice of UK rap to watch unveils “Wasteman”

The young British rapper V.I.C continues to make an impression with the release of his latest video, Wasteman, released a few days ago on YouTube. This video clip, which accompanies an already viral track, confirms the artist's growing place on the British rap scene and sets the tone for his next mixtape, VÄRIANT.

An authentic and energetic clip

Wasteman opens with a raw urban atmosphere, faithful to the universe of V.I.C which strings together punchlines, denouncing hypocrisy and pretense, while asserting its values and ambition. The chorus, catchy and unifying, is already establishing itself as a hit. The instrumental of the song and Vic's style remind me without hesitation of that of the legendary group D12, with a marked touch of Xzibit and of Nas.

An atypical and inspiring journey

Behind the name V.I.C hides Victor Oluwatowoju, born in Nigeria in 1998 and raised in Southampton, England. Early on, he discovered his voice in his church choir, before immersing himself in rap culture and drawing inspiration from figures like J Cole. His career is marked by diversity: Nigerian influences, immersion in British culture, and a passion for storytelling that shines through in each of his texts.

V.I.C first broke through on TikTok, where his freestyles and original tracks helped him build a strong fan base – more than 850,000 followers today. His first viral hit, A teen, has exceeded 5 million streams and was even selected for the soundtrack of the game FIFA 22, a real springboard for his career.

A meteoric rise

Since its beginnings, V.I.C has a string of notable projects. His first EP, Bedroom Chronicles, lays the foundations for a strong musical identity, between introspection and raw energy. He refuses to be pigeonholed, blending drill, grime, and personal influences to create a unique and modern sound. In just a few years, he has accumulated more than 42 million streams, received rave reviews from media outlets such as BBC Radio 1 and NOTION, and sold out concert halls across the UK.

A committed and unifying artist

Beyond music, V.I.C stands out for his commitment to his community and his role as a role model for the new generation. He advocates the importance of remaining authentic and surrounding himself with sincere people, values that he highlights in Wasteman and throughout his journey.

Towards the exit of VÄRIANT

Wasteman is just a taste: V.I.C is about to release his new mixtape, VÄRIANT, on May 8th, a highly anticipated project which should confirm his status as a pillar of UK rap.

@hellovicco Leaking another song from the VÄRIANT mixtape #rap #newmusic ♬ Let it go – VIC

With Wasteman, V.I.C proves that he is not just a viral phenomenon but an essential voice of British rap, capable of uniting, innovating and reaching an ever-widening audience. V.I.C is to be followed very closely.

You can discover and/or follow his discography on Spotify.