{"id":7318,"date":"2025-08-06T20:31:51","date_gmt":"2025-08-07T00:31:51","guid":{"rendered":"https:\/\/www.magazinehiphop.com\/?p=7318"},"modified":"2025-08-06T21:08:41","modified_gmt":"2025-08-07T01:08:41","slug":"dmc-old-york-cellars","status":"publish","type":"post","link":"https:\/\/www.magazinehiphop.com\/en\/dmc-old-york-cellars\/","title":{"rendered":"When Hip-Hop takes root in the vines: DMC x Old York Cellars"},"content":{"rendered":"<p><strong>RINGOES, NJ \u2013<\/strong> Rap icon and founding member of the legendary group <strong><a href=\"https:\/\/www.magazinehiphop.com\/en\/tag\/run-dmc\/\" data-type=\"post_tag\" data-id=\"1849\" target=\"_blank\" rel=\"noreferrer noopener\">Run-DMC<\/a><\/strong>, <strong><a href=\"https:\/\/www.magazinehiphop.com\/en\/tag\/dmc\/\" data-type=\"post_tag\" data-id=\"1851\" target=\"_blank\" rel=\"noreferrer noopener\">Darryl &quot;DMC&quot; McDaniels<\/a><\/strong> proves once again that his success is not limited to music. This time, he is making waves in a vineyard.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-d061687c59fe65ddf11e336b3bf7ad84\">On August 28th, <strong><a href=\"https:\/\/www.oldyorkcellars.com\/king-dmc-event\/\" data-type=\"link\" data-id=\"https:\/\/www.oldyorkcellars.com\/king-dmc-event\/\">Old York Cellars<\/a><\/strong>, a renowned New Jersey winery, will host an exclusive evening to celebrate the wine launch <strong>King DMC Reserve 2023<\/strong>. This unique event will combine fine wine, gastronomy, and Hip-Hop culture, all in the presence of the rapper turned entrepreneur and philanthropist.<\/p>\n\n\n\n<p>For the new generation who does not yet know <strong>DMC<\/strong> of the legendary group <strong>Run-DMC<\/strong>, here is an overview:<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/qXzWlPL_TKw?si=v7FtPoVypI6Dmu5p\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>A collaboration between wine, culture and social cause<\/strong><\/h2>\n\n\n\n<p>Since 2020, <strong>Darryl McDaniels<\/strong> has partnered with <strong>Old York Cellars<\/strong> to create <strong>Darryl Mack Cellars<\/strong>, a premium wine line that combines music, community engagement and love of the land. The edition <strong>King DMC Reserve<\/strong><strong> 2023<\/strong> marks the culmination of this collaboration, offering carefully crafted red and white vintages.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-5889c275d062a14645439afe264db167\">But beyond the tasting, the project has a greater mission: <strong>support children in foster care<\/strong>. A portion of the income generated by the sale of bottles is donated to <strong><a href=\"https:\/\/www.thefelixorganization.org\/\" data-type=\"link\" data-id=\"https:\/\/www.thefelixorganization.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Felix Organization<\/a><\/strong>, an association founded in 2006 by <strong>McDaniels<\/strong> himself, dedicated to providing positive and educational experiences to young people in care.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-medium-font-size\"><em>\u201cWine brings people together, just like music. This collection is a celebration and a way to give back to the community. <em>I am honored to see this initiative come to fruition with Old York Cellars.<\/em>&quot;,<\/em> said DMC.<\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"660\" src=\"https:\/\/www.magazinehiphop.com\/wp-content\/uploads\/2025\/08\/Darryl-Mack-Cellars-Old-York-Cellars-Winery-Vineyard-1024x660.jpg\" alt=\"\" class=\"wp-image-7329\" srcset=\"https:\/\/www.magazinehiphop.com\/wp-content\/uploads\/2025\/08\/Darryl-Mack-Cellars-Old-York-Cellars-Winery-Vineyard-1024x660.jpg 1024w, https:\/\/www.magazinehiphop.com\/wp-content\/uploads\/2025\/08\/Darryl-Mack-Cellars-Old-York-Cellars-Winery-Vineyard-300x193.jpg 300w, https:\/\/www.magazinehiphop.com\/wp-content\/uploads\/2025\/08\/Darryl-Mack-Cellars-Old-York-Cellars-Winery-Vineyard-768x495.jpg 768w, https:\/\/www.magazinehiphop.com\/wp-content\/uploads\/2025\/08\/Darryl-Mack-Cellars-Old-York-Cellars-Winery-Vineyard-18x12.jpg 18w, https:\/\/www.magazinehiphop.com\/wp-content\/uploads\/2025\/08\/Darryl-Mack-Cellars-Old-York-Cellars-Winery-Vineyard.jpg 1140w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-small-font-size\"><em>Photo: Old York Cellars<\/em><\/p>\n\n\n\n<p><strong>An immersive event in the DMC universe<\/strong><\/p>\n\n\n\n<p>The August 28th event promises to be an unforgettable event for lovers of good wine, Hip-Hop and social engagement.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-7f90bd28cd8ef2c6d86ff712d70ad3d1\">For 70 $ (or 60 $ for the <strong><a href=\"https:\/\/www.oldyorkcellars.com\/club-member-reservations\/\" data-type=\"link\" data-id=\"https:\/\/www.oldyorkcellars.com\/club-member-reservations\/\" target=\"_blank\" rel=\"noreferrer noopener\">members of the Vintner&#039;s Club<\/a><\/strong>), participants will be entitled to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A <strong>buffet dinner<\/strong> under a marquee in the vineyards, prepared by chef Jos\u00e9<\/li>\n\n\n\n<li>A <strong>exclusive tasting<\/strong> wines <strong>King DMC Reserve<\/strong> (red and white)<\/li>\n\n\n\n<li>A <strong>inspiring exchange<\/strong> with Darryl McDaniels on his career, his music and his commitments<\/li>\n\n\n\n<li>A <strong>meeting &amp; photo session<\/strong> with the living legend<\/li>\n\n\n\n<li>A <strong>bottle of the King DMC Reserve 2023 vintage<\/strong> offered to each guest<\/li>\n<\/ul>\n\n\n\n<p>Participants will also have the opportunity to purchase other wines from the collection on site. <strong>Darryl Mack Cellars<\/strong>, as well as the famous <strong>\u201cKoolest Cookies in the Universe\u201d<\/strong>, another creation signed <strong>DMC<\/strong>.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>An evening at the crossroads of worlds<\/strong><\/h2>\n\n\n\n<p>For <strong>David Wolin<\/strong>, owner of the estate, this collaboration is a strong example of what innovation can be in the wine world:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-medium-font-size\"><em>\u201cWorking with DMC is a unique opportunity. We combine our passions to offer an authentic and engaging experience, both in terms of taste and human touch.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>This kind of initiative reminds us that Hip-Hop culture is not limited to music: it is also a <strong>vector of social influence, creative entrepreneurship and unexpected alliances<\/strong>. By inviting himself into the vineyards, <strong>DMC<\/strong> blurs the lines between genders, generations and backgrounds.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-1cc1c6373bce0e91e4efa4b164b3e7a3\"><em>For reservations and more information:<\/em><br><strong><a href=\"https:\/\/www.oldyorkcellars.com\/king-dmc-event\/\" target=\"_blank\" rel=\"noreferrer noopener\">Old York Cellars<\/a><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-text-align-center has-black-color has-text-color has-link-color wp-elements-0ad96d2c6ffbe44e4942fbbb9673995c\">Download the app <strong>Magazine Hip-Hop<\/strong> on <a href=\"https:\/\/apps.apple.com\/ca\/app\/magazine-hip-hop\/id6746479131?l=fr-CA\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>App Store<\/strong><\/a>.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.magazinehiphop.com\/en\/underground-network\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"169\" src=\"https:\/\/www.magazinehiphop.com\/wp-content\/uploads\/2025\/07\/Reseau-social-Hip-Hop-1-1024x169.jpg\" alt=\"\" class=\"wp-image-7024\" srcset=\"https:\/\/www.magazinehiphop.com\/wp-content\/uploads\/2025\/07\/Reseau-social-Hip-Hop-1-1024x169.jpg 1024w, https:\/\/www.magazinehiphop.com\/wp-content\/uploads\/2025\/07\/Reseau-social-Hip-Hop-1-300x50.jpg 300w, https:\/\/www.magazinehiphop.com\/wp-content\/uploads\/2025\/07\/Reseau-social-Hip-Hop-1-768x127.jpg 768w, https:\/\/www.magazinehiphop.com\/wp-content\/uploads\/2025\/07\/Reseau-social-Hip-Hop-1-1536x254.jpg 1536w, https:\/\/www.magazinehiphop.com\/wp-content\/uploads\/2025\/07\/Reseau-social-Hip-Hop-1-2048x338.jpg 2048w, https:\/\/www.magazinehiphop.com\/wp-content\/uploads\/2025\/07\/Reseau-social-Hip-Hop-1-18x3.jpg 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>The King DMC Reserve 2023 edition is the culmination of this, with carefully crafted red and white vintages.<\/p>","protected":false},"author":36,"featured_media":7324,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1540],"tags":[1850,1851,59,1852,1853,1849],"class_list":["post-7318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles","tag-darryl-dmc-mcdaniels","tag-dmc","tag-featured","tag-king-dmc-reserve-2023","tag-old-york-cellars","tag-run-dmc"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.magazinehiphop.com\/en\/wp-json\/wp\/v2\/posts\/7318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.magazinehiphop.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.magazinehiphop.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.magazinehiphop.com\/en\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/www.magazinehiphop.com\/en\/wp-json\/wp\/v2\/comments?post=7318"}],"version-history":[{"count":24,"href":"https:\/\/www.magazinehiphop.com\/en\/wp-json\/wp\/v2\/posts\/7318\/revisions"}],"predecessor-version":[{"id":7345,"href":"https:\/\/www.magazinehiphop.com\/en\/wp-json\/wp\/v2\/posts\/7318\/revisions\/7345"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.magazinehiphop.com\/en\/wp-json\/wp\/v2\/media\/7324"}],"wp:attachment":[{"href":"https:\/\/www.magazinehiphop.com\/en\/wp-json\/wp\/v2\/media?parent=7318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.magazinehiphop.com\/en\/wp-json\/wp\/v2\/categories?post=7318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.magazinehiphop.com\/en\/wp-json\/wp\/v2\/tags?post=7318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}