{"id":6635,"date":"2025-07-20T14:00:00","date_gmt":"2025-07-20T18:00:00","guid":{"rendered":"https:\/\/www.magazinehiphop.com\/?p=6635"},"modified":"2025-07-20T17:58:09","modified_gmt":"2025-07-20T21:58:09","slug":"east-la-de-will-i-am-taboo","status":"publish","type":"post","link":"https:\/\/www.magazinehiphop.com\/en\/east-la-de-will-i-am-taboo\/","title":{"rendered":"will.i.am and Taboo's "East LA" music video goes viral"},"content":{"rendered":"

Since its release online on July 18, the new clip East LA<\/strong> by will.i.am<\/a><\/strong> and Taboo<\/a><\/strong>, notorious members of the Black Eyed Peas<\/strong>, caused a sensation. Shot in the legendary streets of East Los Angeles, the video, punctuated by the voices and Chicano-Latino roots of the two artists, is full of references to working-class neighborhoods and the city's human mosaic.<\/p>\n\n\n\n

In a context tinged with migratory tensions and fear, will.i.am<\/strong> and Taboo<\/strong> proudly display their origins and their solidarity with an often stigmatized community, while paying homage to the local culture. The catchy chorus, sincere images, direct direction: the virality of the clip was inevitable. The American media \u2014 Billboard<\/strong>, UPROXX<\/strong> \u2014 already see it as the new anthem of Californian cultural diversity.<\/p>\n\n\n\n

The duo succeeded: East LA<\/em><\/strong> is more than a song, it is a snapshot of urban resilience and hope.<\/p>\n\n\n\n

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