{"id":3587,"date":"2025-04-22T15:49:53","date_gmt":"2025-04-22T19:49:53","guid":{"rendered":"https:\/\/www.magazinehiphop.com\/?p=3587"},"modified":"2025-05-31T02:24:54","modified_gmt":"2025-05-31T06:24:54","slug":"vic-the-new-voice-of-uk-rap-is-one-to-watch-wasteman","status":"publish","type":"post","link":"https:\/\/www.magazinehiphop.com\/en\/v-i-c-la-nouvelle-voix-du-rap-uk-a-suivre-devoile-wasteman\/","title":{"rendered":"V.I.C, the new voice of UK rap to watch unveils \u201cWasteman\u201d"},"content":{"rendered":"<p class=\"wp-block-paragraph\">The young British rapper <strong>V.I.C<\/strong> continues to make an impression with the release of his latest video, <em>Wasteman<\/em>, released a few days ago on YouTube. This video clip, which accompanies an already viral track, confirms the artist&#039;s growing place on the British rap scene and sets the tone for his next mixtape, <em>V\u00c4RIANT<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>An authentic and energetic clip<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Wasteman<\/em> opens with a raw urban atmosphere, faithful to the universe of <strong>V.I.C<\/strong> which strings together punchlines, denouncing hypocrisy and pretense, while asserting its values and ambition. The chorus, catchy and unifying, is already establishing itself as a hit. The instrumental of the song and Vic&#039;s style remind me without hesitation of that of the legendary group <strong>D12<\/strong>, with a marked touch of <strong>Xzibit<\/strong> and of <strong>Nas<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>An atypical and inspiring journey<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Behind the name <strong>V.I.C<\/strong> hides <strong>Victor Oluwatowoju<\/strong>, born in Nigeria in 1998 and raised in Southampton, England. Early on, he discovered his voice in his church choir, before immersing himself in rap culture and drawing inspiration from figures like <strong>J Cole<\/strong>. His career is marked by diversity: Nigerian influences, immersion in British culture, and a passion for storytelling that shines through in each of his texts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>V.I.C<\/strong> first broke through on TikTok, where his freestyles and original tracks helped him build a strong fan base \u2013 more than 850,000 followers today. His first viral hit, <em>A teen<\/em>, has exceeded 5 million streams and was even selected for the soundtrack of the game FIFA 22, a real springboard for his career.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"VIC - A Teen (Official Video)\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/ba3RRvqbVyY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A meteoric rise<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since its beginnings, <strong>V.I.C<\/strong> has a string of notable projects. His first EP, <em>Bedroom Chronicles<\/em>, lays the foundations for a strong musical identity, between introspection and raw energy. He refuses to be pigeonholed, blending drill, grime, and personal influences to create a unique and modern sound. In just a few years, he has accumulated more than 42 million streams, received rave reviews from media outlets such as BBC Radio 1 and NOTION, and sold out concert halls across the UK.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A committed and unifying artist<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond music, <strong>V.I.C<\/strong> stands out for his commitment to his community and his role as a role model for the new generation. He advocates the importance of remaining authentic and surrounding himself with sincere people, values that he highlights in <em>Wasteman<\/em> and throughout his journey.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Towards the exit of <em>V\u00c4RIANT<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Wasteman<\/em> is just a taste: <strong>V.I.C<\/strong> is about to release his new mixtape, <em>V\u00c4RIANT<\/em>, on May 8th, a highly anticipated project which should confirm his status as a pillar of UK rap.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@hellovicco\/video\/7494292250722176278\" data-video-id=\"7494292250722176278\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@hellovicco\" href=\"https:\/\/www.tiktok.com\/@hellovicco?refer=embed\">@hellovicco<\/a> Leaking another song from the V\u00c4RIANT mixtape <a title=\"rap\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/rap?refer=embed\">#rap<\/a> <a title=\"newmusic\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/newmusic?refer=embed\">#newmusic<\/a> <a target=\"_blank\" title=\"\u266c Let it go - VIC\" href=\"https:\/\/www.tiktok.com\/music\/Let-it-go-7494292241504619286?refer=embed\">\u266c Let it go \u2013 VIC<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">With <strong>Wasteman<\/strong>, <strong>V.I.C<\/strong> proves that he is not just a viral phenomenon but an essential voice of British rap, capable of uniting, innovating and reaching an ever-widening audience. <strong>V.I.C<\/strong> is to be followed very closely.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-da182a90f06213e88767784a26e6a639 wp-block-paragraph\">You can discover and\/or follow his discography on <strong><a href=\"https:\/\/open.spotify.com\/intl-fr\/artist\/5fCJ5gYcUcJeDkrsCevigg\" data-type=\"link\" data-id=\"https:\/\/open.spotify.com\/intl-fr\/artist\/5fCJ5gYcUcJeDkrsCevigg\" target=\"_blank\" rel=\"noreferrer noopener\">Spotify<\/a><\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Wasteman is just a foretaste: V.I.C will release his new mixtape, V\u00c4RIANT, on May 8.<\/p>","protected":false},"author":27,"featured_media":3591,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[1192,55,59,670,678,1190,606,1128,1189,1191],"class_list":["post-3587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-europe","tag-a-teen","tag-entertainment","tag-featured","tag-hip-hop","tag-journal","tag-magazine","tag-magazine-hip-hop","tag-media","tag-uk","tag-wasteman"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.magazinehiphop.com\/en\/wp-json\/wp\/v2\/posts\/3587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.magazinehiphop.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.magazinehiphop.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.magazinehiphop.com\/en\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.magazinehiphop.com\/en\/wp-json\/wp\/v2\/comments?post=3587"}],"version-history":[{"count":1,"href":"https:\/\/www.magazinehiphop.com\/en\/wp-json\/wp\/v2\/posts\/3587\/revisions"}],"predecessor-version":[{"id":4509,"href":"https:\/\/www.magazinehiphop.com\/en\/wp-json\/wp\/v2\/posts\/3587\/revisions\/4509"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.magazinehiphop.com\/en\/wp-json\/wp\/v2\/media\/3591"}],"wp:attachment":[{"href":"https:\/\/www.magazinehiphop.com\/en\/wp-json\/wp\/v2\/media?parent=3587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.magazinehiphop.com\/en\/wp-json\/wp\/v2\/categories?post=3587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.magazinehiphop.com\/en\/wp-json\/wp\/v2\/tags?post=3587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}