{"id":1836,"date":"2025-03-24T06:01:59","date_gmt":"2025-03-24T10:01:59","guid":{"rendered":"https:\/\/www.magazinehiphop.com\/?p=1836"},"modified":"2025-05-31T02:16:38","modified_gmt":"2025-05-31T06:16:38","slug":"le-futur-de-notorious-b-i-g-entre-les-mains-de-primary-wave","status":"publish","type":"post","link":"https:\/\/www.magazinehiphop.com\/en\/le-futur-de-notorious-b-i-g-entre-les-mains-de-primary-wave\/","title":{"rendered":"The future of Notorious BIG is in the hands of Primary Wave."},"content":{"rendered":"<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.hollywoodreporter.com\/news\/music-news\/primary-wave-finalizes-notorious-b-i-g-cat-1236169068\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><strong>Primary Wave<\/strong>, a music publishing and talent management company, has finalized the acquisition of a significant stake in the catalogue and rights of the legendary rapper <a href=\"https:\/\/www.magazinehiphop.com\/en\/tag\/notorious-big\/\" data-type=\"post_tag\" data-id=\"692\"><strong>Notorious BIG<\/strong>.<\/a> The agreement, reached shortly before the death of <strong>Voletta Wallace<\/strong>, the mother of <strong>Biggie<\/strong>, Last month, included 50%&#039;s stake in the rapper&#039;s legacy<a href=\"https:\/\/www.hollywoodreporter.com\/news\/music-news\/primary-wave-finalizes-notorious-b-i-g-cat-1236169068\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/www.blackenterprise.com\/the-notorious-b-i-g-primary-wave-partners\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The acquisition includes publishing rights, recordings, as well as the rapper&#039;s name, image, and likeness. The total value of the estate is estimated at over <em><strong>$200 million<\/strong><\/em><a href=\"https:\/\/www.hollywoodreporter.com\/news\/music-news\/primary-wave-finalizes-notorious-b-i-g-cat-1236169068\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/www.blackenterprise.com\/the-notorious-b-i-g-primary-wave-partners\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>. This agreement underscores the continued importance of the legacy of <strong>Notorious BIG<\/strong> in the music industry, nearly 30 years after his death.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Voletta Wallace<\/strong> had managed to gain total control of her son&#039;s publishing rights over the years. She had negotiated with <strong><a href=\"https:\/\/www.magazinehiphop.com\/en\/tag\/puff-daddy\/\" data-type=\"post_tag\" data-id=\"720\">Sean &quot;Diddy&quot; Combs<\/a><\/strong> to increase the inheritance share to 85% in the early 2000s, before acquiring the remaining 15% in 2020<a href=\"https:\/\/www.yorkshirepost.co.uk\/whats-on\/arts-and-entertainment\/notorious-big-estate-sells-rights-to-music-primary-wave-music-5044380\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/consequence.net\/2025\/03\/notorious-big-estate-catalog-rights-primary-wave\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Primary Wave<\/strong> plans to collaborate with the legacy of <strong>Notorious BIG<\/strong> to pursue projects that will elevate its legendary status. The company stated that:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u00ab&quot;The goal is to continue the incredible and innovative work done so far with one aim in mind: to keep the legacy of Notorious B.I.G.&quot;\u00bb<a href=\"https:\/\/consequence.net\/2025\/03\/notorious-big-estate-catalog-rights-primary-wave\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/hypebeast.com\/2025\/3\/primary-wave-music-acquires-50-percent-notorious-b-i-g-catalog-rights\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Despite his tragic death at the age of 24, <strong>Notorious BIG<\/strong> is widely considered one of the greatest rappers of all time. His albums, notably &quot;\u00ab\u00a0<em>Ready To Die<\/em>\u00a0&quot; And &quot;\u00a0<em>Life After Death<\/em>\u00ab&quot;, have enjoyed immense commercial and critical success, with over 28 million albums sold in the United States<a href=\"https:\/\/www.billboard.com\/pro\/primary-wave-notorious-big-catalog-rights-biggie-smalls\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Primary Wave, a music publishing and talent management company, has finalized the acquisition of a significant stake in the catalog and rights of legendary rapper Notorious B.I.G. <\/p>","protected":false},"author":27,"featured_media":1838,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[55,696,692,694,720,697,695,693],"class_list":["post-1836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-usa","tag-entertainment","tag-life-after-death","tag-notorious-b-i-g","tag-primary-wave","tag-puff-daddy","tag-ready-to-die","tag-sean-diddy-combs","tag-voletta-wallace"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.magazinehiphop.com\/en\/wp-json\/wp\/v2\/posts\/1836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.magazinehiphop.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.magazinehiphop.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.magazinehiphop.com\/en\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.magazinehiphop.com\/en\/wp-json\/wp\/v2\/comments?post=1836"}],"version-history":[{"count":1,"href":"https:\/\/www.magazinehiphop.com\/en\/wp-json\/wp\/v2\/posts\/1836\/revisions"}],"predecessor-version":[{"id":4421,"href":"https:\/\/www.magazinehiphop.com\/en\/wp-json\/wp\/v2\/posts\/1836\/revisions\/4421"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.magazinehiphop.com\/en\/wp-json\/wp\/v2\/media\/1838"}],"wp:attachment":[{"href":"https:\/\/www.magazinehiphop.com\/en\/wp-json\/wp\/v2\/media?parent=1836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.magazinehiphop.com\/en\/wp-json\/wp\/v2\/categories?post=1836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.magazinehiphop.com\/en\/wp-json\/wp\/v2\/tags?post=1836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}