{"id":10539,"date":"2025-11-22T08:00:00","date_gmt":"2025-11-22T13:00:00","guid":{"rendered":"https:\/\/www.magazinehiphop.com\/?p=10539"},"modified":"2025-11-22T14:54:05","modified_gmt":"2025-11-22T19:54:05","slug":"as-far-as-i-know-loud","status":"publish","type":"post","link":"https:\/\/www.magazinehiphop.com\/en\/a-ce-que-je-sache-loud\/","title":{"rendered":"Loud announces his upcoming album and follows up with a new single"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Loud<\/strong> has just opened a new chapter. The Montreal rapper has unveiled his track <strong><em>\u00c0 ce que je sache<\/em><\/strong>, directed by <strong>William Fradette<\/strong> and produced by <strong>Joy Ride Records<\/strong>. A polished release, accompanied by a music video produced by the company. <strong>ROMEO<\/strong>, which confirms that the artist is preparing something solid for the coming months.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the video, one detail particularly catches the eye: a rug on which one can read <strong>twelve out of twelve<\/strong> accompanied by the number 25. It&#039;s not placed there by chance. The image recurs clearly enough for fans to understand that there&#039;s a hidden message. <strong>Loud<\/strong> likes to play with symbols, and this visual wink suggests that a new project is indeed underway.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This way of subtly weaving information into the background acts as a kind of teaser. No official announcement, no date, just a sign placed in the right spot to pique curiosity. If we take this inscription at face value, everything points to a twelve-track album planned for 2025. A discreet but effective approach that confirms that <strong>Loud <\/strong>preparing something solid and he knows exactly how to build attention around his next move.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>The beginning of the album<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This new title shows a <strong>Loud<\/strong> precise, focused, and refining his comeback smoothly. The sound is consistent with his established style: guided lyrics, a laid-back flow, and the ability to transform a thought into a memorable phrase. The music video sets the perfect mood for this kind of track, with clean direction and a rhythm that perfectly matches the artist's style.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But this single isn&#039;t arriving alone. For some time now, <strong>Loud<\/strong> multiple signals suggest that a new album is on the way. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On stage, <strong>Loud<\/strong> continues to be active. Since his last concerts, the artist has resumed a regular schedule, performing wherever the audience turns out. These recent performances demonstrate that he has lost none of his stage presence. Always surrounded by a well-oiled team, he delivers structured shows with clear direction and total control of his tempo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Putting the pieces together \u2014 the new single, the hints of an album, the recent live performances, and a tighter communication strategy \u2014 everything suggests that <strong>Loud<\/strong> is stepping into a key moment. <strong><em>\u00c0 ce que je sache<\/em><\/strong> feels like the opening move of a bigger cycle, the kind of project built to mark a real milestone in his run.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Loud<\/strong> move forward without saying much, but every move counts. For now, one thing is certain: the machine is running again.<strong> Magazine Hip-Hop<\/strong> will follow everything that happens, piece by piece.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Discover the discography of <strong><a href=\"https:\/\/www.magazinehiphop.com\/en\/tag\/loud\/\" data-type=\"post_tag\" data-id=\"1132\" target=\"_blank\" rel=\"noreferrer noopener\">Loud<\/a><\/strong> on <strong><a href=\"https:\/\/open.spotify.com\/intl-fr\/artist\/5DXzQwj6Kgr5kBjVlYdSHo?si=2KCmWPh-Rs6Pj9ORHvmmzQ\" data-type=\"link\" data-id=\"https:\/\/open.spotify.com\/intl-fr\/artist\/5DXzQwj6Kgr5kBjVlYdSHo?si=2KCmWPh-Rs6Pj9ORHvmmzQ\" target=\"_blank\" rel=\"noreferrer noopener\">Spotify<\/a><\/strong>.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<iframe loading=\"lazy\" src=\"https:\/\/www.facebook.com\/plugins\/page.php?href=https%3A%2F%2Fwww.facebook.com%2Fmagazinehiphopculture&#038;tabs&#038;width=340&#038;height=110&#038;small_header=false&#038;adapt_container_width=false&#038;hide_cover=false&#038;show_facepile=false&#038;appId=23912480358348435\" width=\"340\" height=\"130\" style=\"border:none;overflow:hidden\" scrolling=\"no\" frameborder=\"0\" allowfullscreen=\"true\" allow=\"autoplay; clipboard-write; encrypted-media; picture-in-picture; web-share\"><\/iframe>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-black-color has-text-color has-link-color wp-elements-46648435bcf75a2651a761f9531020b2 wp-block-paragraph\">Add <strong>Magazine Hip-Hop<\/strong> in your playlist on <a href=\"https:\/\/open.spotify.com\/user\/31sl3hw6ceb7jzzxpra6epg2eiha?si=f3ff66ed984a459b\" data-type=\"link\" data-id=\"https:\/\/open.spotify.com\/user\/31sl3hw6ceb7jzzxpra6epg2eiha?si=f3ff66ed984a459b\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Spotify<\/strong><\/a>.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.magazinehiphop.com\/en\/underground-network\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"169\" src=\"https:\/\/www.magazinehiphop.com\/wp-content\/uploads\/2025\/08\/Banniere-article-Reseau-social-Hip-Hop-1024x169.jpg\" alt=\"\" class=\"wp-image-7964\" srcset=\"https:\/\/www.magazinehiphop.com\/wp-content\/uploads\/2025\/08\/Banniere-article-Reseau-social-Hip-Hop-1024x169.jpg 1024w, https:\/\/www.magazinehiphop.com\/wp-content\/uploads\/2025\/08\/Banniere-article-Reseau-social-Hip-Hop-300x50.jpg 300w, https:\/\/www.magazinehiphop.com\/wp-content\/uploads\/2025\/08\/Banniere-article-Reseau-social-Hip-Hop-768x127.jpg 768w, https:\/\/www.magazinehiphop.com\/wp-content\/uploads\/2025\/08\/Banniere-article-Reseau-social-Hip-Hop-1536x254.jpg 1536w, https:\/\/www.magazinehiphop.com\/wp-content\/uploads\/2025\/08\/Banniere-article-Reseau-social-Hip-Hop-2048x338.jpg 2048w, https:\/\/www.magazinehiphop.com\/wp-content\/uploads\/2025\/08\/Banniere-article-Reseau-social-Hip-Hop-18x3.jpg 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>This way of slipping information into the background works like a subtle teaser. <\/p>","protected":false},"author":27,"featured_media":10543,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[208],"tags":[679,59,670,678,1132,606,1128,330,667],"class_list":["post-10539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quebec","tag-actualites","tag-featured","tag-hip-hop","tag-journal","tag-loud","tag-magazine-hip-hop","tag-media","tag-rap","tag-reseau-underground"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.magazinehiphop.com\/en\/wp-json\/wp\/v2\/posts\/10539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.magazinehiphop.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.magazinehiphop.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.magazinehiphop.com\/en\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.magazinehiphop.com\/en\/wp-json\/wp\/v2\/comments?post=10539"}],"version-history":[{"count":6,"href":"https:\/\/www.magazinehiphop.com\/en\/wp-json\/wp\/v2\/posts\/10539\/revisions"}],"predecessor-version":[{"id":10590,"href":"https:\/\/www.magazinehiphop.com\/en\/wp-json\/wp\/v2\/posts\/10539\/revisions\/10590"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.magazinehiphop.com\/en\/wp-json\/wp\/v2\/media\/10543"}],"wp:attachment":[{"href":"https:\/\/www.magazinehiphop.com\/en\/wp-json\/wp\/v2\/media?parent=10539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.magazinehiphop.com\/en\/wp-json\/wp\/v2\/categories?post=10539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.magazinehiphop.com\/en\/wp-json\/wp\/v2\/tags?post=10539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}